Categoria Martech & AI

Overview: AI agents represent an advanced class of artificial intelligence applications designed to autonomously perform marketing-related tasks within Martech stacks. These intelligent systems, leveraging machine learning, natural language processing, and automation technologies, enable marketers to streamline workflows, personalize campaigns at…

Overview: Artificial intelligence (AI) is a pivotal force reshaping marketing technology (martech) by enabling advanced data processing, automation, and personalized customer engagement at scale. As AI continues to evolve, marketers and organizations must understand its mechanisms, applications, and implications to…