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Pulse
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Retenção e LTV: O Novo Motor do Crescimento Sustentável Em 2025, o foco das empresas de alto desempenho já não está apenas em atrair novos clientes, mas em maximizar o valor dos que já estão na base. O Lifetime Value…
Overview: Marketing attribution is the process of identifying and assigning credit to the various marketing touchpoints that contribute to customer conversions. Understanding ”marketing attribution” is essential for marketers aiming to optimize their media mix, reduce customer acquisition costs, and improve…
Overview: Drip campaigns are automated sequences of marketing messages sent to prospects or customers over time to nurture relationships and drive engagement. With the rise of automation technologies, ”drip campaigns” have become essential tools in growth strategies, particularly for fostering…
Overview: Attribution modeling is an analytical framework that helps marketers understand how different marketing channels contribute to conversions and overall growth. It allocates credit across touchpoints to optimize marketing spend and measure performance accurately. Introduction to Attribution Modeling Attribution modeling…
