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Orbital data centers represent a revolution in digital infrastructure: they are data processing centers installed on satellites, capable of storing, processing, and transmitting information directly from space. The project led by PowerBank and Smartlink AI, with the launch of DeStarlink Genesis-1 in December 2025, marks the beginning of this new era. The initiative, named Orbital Cloud, promises to integrate cloud computing, blockchain, and solar energy, creating a decentralized network in low Earth orbit.
The presence of data centers in orbit exponentially expands the processing power needed for artificial intelligence applications, such as predictive analytics, campaign automation, and real-time personalization. For marketing, this means access to global data with minimal latency, enabling faster decisions and hyper-segmented strategies. Furthermore, integration with blockchain ensures greater security and transparency in digital transactions, a critical factor for performance campaigns and consumer trust.
The market for satellites and space infrastructure for data is estimated to reach over US$700 billion in the next decade. The project foresees expansion to 5 to 8 orbital nodes by 2026 and large-scale operations by 2030. Companies like NVIDIA and the Ethereum Foundation are already involved, demonstrating the potential synergy between technology, renewable energy, and digital marketing. The advancement of orbiting data centers could redefine digital sovereignty, global connectivity, and how brands connect with their audiences.