Representação visual de data centers em órbita, conectando tecnologia, AI e marketing

Data centers in orbit and digital innovation

Data centers in orbit: the new frontier of infrastructure for AI and marketing.

What are data centers in orbit?

Orbital data centers represent a revolution in digital infrastructure: they are data processing centers installed on satellites, capable of storing, processing, and transmitting information directly from space. The project led by PowerBank and Smartlink AI, with the launch of DeStarlink Genesis-1 in December 2025, marks the beginning of this new era. The initiative, named Orbital Cloud, promises to integrate cloud computing, blockchain, and solar energy, creating a decentralized network in low Earth orbit.

Connecting data centers in orbit, AI, and marketing.

The presence of data centers in orbit exponentially expands the processing power needed for artificial intelligence applications, such as predictive analytics, campaign automation, and real-time personalization. For marketing, this means access to global data with minimal latency, enabling faster decisions and hyper-segmented strategies. Furthermore, integration with blockchain ensures greater security and transparency in digital transactions, a critical factor for performance campaigns and consumer trust.

Trends and impact on the market

The market for satellites and space infrastructure for data is estimated to reach over US$700 billion in the next decade. The project foresees expansion to 5 to 8 orbital nodes by 2026 and large-scale operations by 2030. Companies like NVIDIA and the Ethereum Foundation are already involved, demonstrating the potential synergy between technology, renewable energy, and digital marketing. The advancement of orbiting data centers could redefine digital sovereignty, global connectivity, and how brands connect with their audiences.

References

  • Intellectia.ai – PowerBank and Smartlink AI to Introduce the First Orbital Cloud
  • Investing.com – PowerBank stock soars after partnership to launch orbital AI cloud
  • PowerBankCorp.com – PowerBank Shares Insight Into $584.86 Billion Data Center Market
Marcel Miccolis Pilipovicius
Marcel Miccolis Pilipovicius

Director of Marketing and Growth at GRI Institute

Marcel Miccolis Pilipovicius is a Marketing and Growth strategist specializing in brand positioning, demand generation, and data, content, and technology integration. He currently leads the global rebranding of the GRI Institute, a global think tank that connects leaders in real estate and infrastructure, guiding its transformation from a networking club into a knowledge-driven institution of influence and impact.

With a career built at the intersection of creativity and performance, Marcel believes that strong brands are born from the union of purpose, strategic clarity, and data-driven execution. His approach combines institutional vision, digital innovation, and collaborative leadership to build sustainable ecosystems for communication, growth, and long-term brand value.

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