Voice Commerce: How smart speakers and voice bots are redefining conversions in Brazil.

From command to conversion: the new landscape of Voice Commerce.

Imagine ordering a pizza or restocking your coffee simply by talking to a smart speaker in the kitchen. This future is already knocking on the door of Brazilian retail. In recent days, discussions at marketing conferences and forums have brought to light data showing the rise of Voice Commerce, with estimates that the segment will reach US$151 billion globally by 2025, driven by assistants such as Alexa, Google Assistant and omnichannel strategies[2][1]. The Brazilian consumer, accustomed to using WhatsApp by voice and interacting with bots, is beginning to demand more intuitive and less friction-filled interfaces for shopping as well — pressuring brands of all sizes to rethink their digital approaches.

Case studies, achievements, and challenges: what drives the market?

The surge in voice shopping is visible not only in global retailers like Amazon or Walmart, but also in local examples — Natura and Domino’s have already incorporated voice-command shopping flows, making the journey more fluid and personalized for the national user[1][7]. These experiences advance thanks to the integration between AI, structured conversational catalogs, and intelligent automation, allowing consumers to check offers, ask questions, and complete purchases in a few seconds. However, there are critical challenges: 46% of consumers still do not fully trust that assistants will correctly capture their orders, and half hesitate to enter payment data in these environments[2]. Overcoming these resistances requires educating the public, intensifying real-world usability tests, and investing in robust privacy and security protocols.

Hot trends: multimodality, SEO, and truly intelligent journeys.

One of the most debated trends is the advancement of so-called “Voice Commerce 2.0”: experiences that combine voice, image, and contextual interactions, making the purchase almost invisible to the user due to the sophistication of the flows[4]. IoT raises this bar, connecting voice to devices in the home or automobiles, opening up unexplored possibilities. In Brazil, companies are increasingly focusing on optimizing descriptions and catalogs for voice searches, as well as automating customer service through chatbots and voice bots[1][3]. As a competitive differentiator, the ability to make the entire informational architecture of e-commerce conversational and responsive stands out, adjusting to natural commands and the real-time needs of the connected user. For brands that invest in smarter and more creative journeys, conversion can literally be a command away.

References

https://www.nuvemshop.com.br/blog/tendencias-do-ecommerce/
https://www.xtransfer.com/pt/wiki/trade-terms/ecommerce-evolution-trends-to-watch-in-2025
https://www.omie.com.br/blog/conheca-as-tendencias-de-e-commerce/
https://www.ecommercebrasil.com.br/artigos/o-futuro-do-voice-commerce-e-das-interfaces-integradas-no-e-commerce
https://jornaldobras.com.br/noticia/80998/voice-commerce-tera-receitas-de-us-186-bilhoes-ate-2030-e-ganha-espaco-ao-impulsionar-comercio-eletronico
https://agenciacoruja.com/e-commerce/voice-commerce-como-se-preparar/
https://www.adtail.ag/post/voice-commerce