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Transformation and trends in martech: Brand Storytelling with AI in marketing in 2025

The New Landscape of Brand Storytelling with AI

In the universe of Brand Storytelling with AI, 2025 marks the beginning of a hyper-personalized and interactive era for brands. AI solutions already dominate the creative environment, being applied from video scriptwriting to multi-platform campaigns. Companies like Apple illustrate this well: in recent releases, they explored multiple narrative arcs in video using AI to adjust language, soundtrack, and visuals according to consumer profiles, increasing engagement power[3]. Major entertainment players, such as Warner Bros, are already testing series that adapt to individual audience interactions, with AI altering the story in real time[1].

AI: a multiplier of creativity and authenticity

The speed of production and the number of variations created with AI accelerate the entire storytelling cycle. Tools like Runway and LTX Studio allow you to create animated storyboards and scene prototypes in minutes, adjusting pacing and audiovisual impact without wasting resources[3]. However, professionals warn about balance: human sensitivity remains essential so that the narrative does not lose authenticity and empathy[2]. The strategic use of AI frees up time for curation and revision, making stories more memorable and coherent, rather than exclusively automated.

Global trends and creative implications

In Silicon Valley and now in Brazil, executives and marketing teams are adopting AI for content in record time, but face the challenge of avoiding generic narratives[2]. Digital platforms personalize experiences, delivering stories that evolve according to the audience’s response[1][7]. Multisensory storytelling emerges, with AI integrating audio, visual and even tactile simulations in virtual environments, pointing to increasingly immersive campaigns[1]. Adobe, at a recent global event, reinforced that AI, when used to amplify the human side of creativity, is the path to qualified engagement, not to the total replacement of the human factor[6].

References

  • [1] EON Agency – Storytelling 2025: Trends and Tips
  • [2] StartSe – Artificial Intelligence and Authenticity: The Future of Personal Branding and Storytelling
  • [3] Human Academy – Visual Storytelling in Video: Narratives that Connect with AI
  • [6] Forbes Brazil – Adobe Wants to Redefine the Role of AI in Marketing and Creativity
  • [7] UFSC – The Influence of Artificial Intelligence on Content Generation and Storytelling Development
Marcel Miccolis Pilipovicius
Marcel Miccolis Pilipovicius

Director of Marketing and Growth at GRI Institute

Marcel Miccolis Pilipovicius is a Marketing and Growth strategist specializing in brand positioning, demand generation, and data, content, and technology integration. He currently leads the global rebranding of the GRI Institute, a global think tank that connects leaders in real estate and infrastructure, guiding its transformation from a networking club into a knowledge-driven institution of influence and impact.

With a career built at the intersection of creativity and performance, Marcel believes that strong brands are born from the union of purpose, strategic clarity, and data-driven execution. His approach combines institutional vision, digital innovation, and collaborative leadership to build sustainable ecosystems for communication, growth, and long-term brand value.

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