Short videos as a brand visibility driver in 2025.

The power of the short format in digital storytelling.

Imagine a brand emerging from the endless feed of social media, capturing attention in seconds. Short videos, such as Reels, Shorts, and TikTok, transform this vision into reality. Their brevity – ideal for fragmented attention spans – increases visibility, with very high interaction rates. Studies show that 68% of consumers buy after watching a short video, thanks to the immediate connection via authentic storytelling: hooks in the first 3 seconds, quick narratives, and impactful CTAs[2][3]. Platforms prioritize this content, boosting organic reach and retention, where a Reel can surpass 100,000 views compared to 10,000 for longer videos[1].

Algorithms and retention: the science behind success

The algorithm loves short videos: Metricool reports 70% growth in tracking and 51% more accounts adopting the format by 2025, analyzing 5.6 million posts[4]. Retention is king – visitors spend 1min40s on embedded videos, totaling thousands of hours[1]. Case studies shine: KFC Spain goes viral on TikTok with humor and cultural references, reaching 4.9M followers[3]. Influencers confirm: Shorts generate 50x more views than longs[1]. Winning structure? Hook (3s), value (20-40s), final CTA. UGC and behind-the-scenes footage encourage sharing, increasing visibility[1][5].

Trends and strategies for brands in 2025

In 2025, short video dominates: 30-second how-tos, viral challenges, trending sounds, and educational content position brands as accessible experts[2]. LinkedIn joins the dance, blending professionalism with dynamism[2]. Spanish brands lead with handcrafted processes and quick tips, generating trust and sales[2]. A comprehensive strategy is essential: define objectives per video (attract, educate, sell), optimize for mobile (80% consumption)[6], and hybridize with blogs for SEO[3]. Future? Viral templates and AI for scalability, making short video not a fad, but a competitive engine for brand visibility[8].