Category Trends

Consumo local e geo-social: como a cultura redesenha a decisão de compra Do CEP ao contexto: por que o consumo ficou geo-social O consumidor não escolhe só por preço ou conveniência; ele decide a partir do território em que vive,…

Market trends 2026: what will redefine consumption and marketing From digital burnout to purposeful consumption. The starting point for market trends in 2026 is a consumer saturated with stimuli, but much more intentional in their choices. After a decade marked…

Live Commerce: The New Standard for Sales Engagement Live Commerce has established itself as one of the main real-time sales strategies, especially on social platforms like Instagram, TikTok, YouTube, and Shopee. Inspired by the success of Asian markets, the format…

What is Content Experience and how does it challenge traditional marketing? Content Experience represents an evolution from simple content marketing. Instead of treating each piece of content in isolation, this approach considers the entire ecosystem of interaction, access, and perception…

The unstoppable advance of Social Commerce in 2025 Social Commerce is set to consolidate itself as the main frontier of digital retail by 2025. Unlike traditional e-commerce, sales occur within the social platforms themselves, such as Instagram, TikTok, Facebook, and…

Overview: Grokpedia, unveiled by Elon Musk on October 28, 2025, positions itself as an innovative knowledge platform designed to revolutionize how information is created, curated, and accessed globally. Integrating advanced AI capabilities, Grokpedia promises enhanced collaboration, real-time updating, and scalable…