Category Martech & AI

The New Google Standard: Expertise, Authority, and Trust as the central criteria. Over the past four days, marketing case studies exploring Authoritative Content and EAT have dominated discussions in the sector. The focus of brands and agencies is on delivering…

The radical transformation: AI, search, and the new SEO. The massive arrival of generative AI in search engines in 2025 accelerates the structural change in SEO and makes an adaptation in strategies, stacks, and content mindset essential. Today, systems like…

The battle for relevance: Generative AI and the new SEO In recent days, the global digital marketing market has experienced heated debates about the accelerated impact of generative AI on search engines. With Google launching expanded features of SGE (Search…

Why are Hybrid Events Dominating the Future of Marketing Strategies? In 2025, Hybrid Events are not just a stopgap solution, but are establishing themselves as the new standard for integrating campaigns, experiences, and relationships. Powered by artificial intelligence, data platforms…

Martech for Non-Profits: The Technological Revolution in the Third Sector In recent days, the Martech ecosystem has been shaken by announcements of new automation and AI tools aimed at the third sector, highlighting an acceleration in the adoption of digital…

Adapting the Growth Stack SMB in times of pressure and high demand for efficiency. In recent days, discussions about SME performance have revealed an accelerated search for affordable martech and automation solutions, given the scenario of rising costs and competitive…

What are UX Micro-Moments and their impact on the journey? Micro-moments are instants in which the user, driven by an immediate and specific intention, turns to their smartphone to resolve doubts, buy, compare, or seek inspiration. Google popularized the term…

In the global digital marketing landscape, AI Ethics in Marketing emerges as a strategic agenda inseparable from innovation. With the growth of generative AI and hyper-personalization, companies face concrete challenges: the balance between efficiency and respect for privacy, transparency and…

The New Landscape of Brand Storytelling with AI In the universe of Brand Storytelling with AI, 2025 marks the beginning of a hyper-personalized and interactive era for brands. AI solutions already dominate the creative environment, being applied from video scriptwriting…

The Evolution of Marketing Ops Automation: From Operational to Strategic Automation in marketing operations is advancing rapidly, driving a transition from tactical to strategic focus. Marketing Ops Automation solutions integrate AI, machine learning, and predictive analytics to orchestrate complex workflows,…