Category Martech & AI

Transformation Scenario: The Power of Martech + Customer Success Integration In recent days, the marketing and growth market has been impacted by announcements and case studies focused on the integration between Martech and Customer Success . The advancement of integrated…

The New Scenario: Why Crawl Budget Optimization is a priority in 2025? The exponential increase in online content, coupled with the consolidation of giant platforms and e-commerce sites with millions of URLs, has made Crawl Budget Optimization one of the…

Why Content Pruning Became Central to Major Portals in 2025 The pursuit of maximum SEO efficiency has led portals with thousands of URLs to consolidate content pruning as part of their core organic traffic strategy. With more refined algorithms, such…

Google SGE and generative search: a new paradigm for Brazilian SEO. In recent days, the marketing and martech market has been impacted by discussions and updates involving the advancement of Google SGE and generative search , a movement that is…

Viral campaigns and market trends In recent days, the e-commerce marketing landscape has been marked by major developments, such as viral personalization and automation campaigns, especially driven by artificial intelligence tools capable of adjusting prices, recommending products, and automatically targeting…

New Era: Omnichannel Marketing with Unified Data Gains Strength in 2025 Over the past four days, the debate in the marketing, growth, and martech universe has been dominated by case studies and trends anchored in first-party data integration , automation,…

The market is accelerating towards Privacy-First Marketing: the practical impact of the LGPD (Brazilian General Data Protection Law). In recent days, the Brazilian digital marketing ecosystem has experienced an intensification of debates and adoption of Privacy-First Marketing & LGPD Compliance…

The new Martech landscape for SMEs and Startups The Brazilian digital marketing market is experiencing unprecedented acceleration between 2024 and 2025, driven by increasingly lean martech stacks and accessible AI. Small and medium-sized enterprises are migrating from fragmented operations, full…

Automation and Scalability with AI in Paid Media: The New Standard for High-Performance Marketing In recent days, the digital marketing market has been marked by robust announcements from platforms that incorporate advanced automation and machine learning in paid media. Tools…

Accelerating Conversational and Multimodal Research: The New Marketing Landscape In recent days, the marketing sector has witnessed an intensification of the debate and investments in Conversational and Multimodal Search , driven by announcements from major AI vendors, global events, and…