Category Martech & AI

Grokpedia platform: the future of knowledge: how AI and curation are changing SEO and education. A new phase of the internet centered on artificial intelligence. Imagine a platform where knowledge is not only generated by artificial intelligence, but also undergoes…

Attribution modeling in marketing: how to capture value in 2025 in the AI and privacy landscape. The revolution of advanced models: new challenges, new opportunities. Imagine a world where every digital interaction — from the initial click to post-sale —…

AI Agents in Martech: Real-world Cases, Tools, and Trends Redefining 2025 The reinvention of marketing: the rise of AI agents. In the last quarter of 2025, the Martech sector is experiencing a new cycle of acceleration: AI agents, once a…

Dynamic Personas with Real-Time Data: The Future of Personalization Can’t Wait Narratives that update with every click: the new level of marketing intelligence. Imagine a brand capable of capturing nuances in consumer behavior at every moment—and acting upon them even…

AI Email Marketing and Hyper-personalization: The New Frontiers of Engagement and Growth in 2025 AI, hyper-personalization, and the reality check in marketing. In a market accelerated by data and artificial intelligence, the last few days have revealed a landscape where…

ABM Automation: An Essential Strategy for Modern B2B By 2025, ABM (Account-Based Marketing) automation will solidify as a central pillar for B2B companies seeking to scale high-value relationships. With increasingly complex buyer journeys and long sales cycles, the ability to…

API Economy: the new driving force of national marketing and martech. The Brazilian SaaS market is undergoing a profound transformation via API-first. Companies have migrated from point integrations to APIs as a strategic product, driving partnerships and competitive advantages. The…

Deepfakes vs. Branding: The impact of synthetic content on brand value. Advances in artificial intelligence have elevated the realism of deepfakes to a new level. Hyper-realistic videos, voices, and images powered by AI are being used not only in financial…

The impact of Visual Search Optimization on Brazilian e-commerce. The rise of Visual Search Optimization is reshaping the e-commerce landscape in Brazil in 2025. With image searches expected to account for 30% of the sector’s global revenue this year, national…

The impact of restrictions: a turning point in data marketing. The increasing ban on third-party cookies has brought about accelerated changes in recent days, with brands, agencies, and strategic platforms rapidly adjusting their approaches to collecting, activating, and monetizing their…