Category Martech & AI

Data centers in orbit: the new frontier of infrastructure for AI and marketing. What are data centers in orbit? Orbital data centers represent a revolution in digital infrastructure: they are data processing centers installed on satellites, capable of storing, processing,…

CDP in modern marketing: how to choose the ideal solution for personalization and orchestration. The central role of CDP in modern marketing. Customer Data Platforms (CDPs) have become strategic pillars in modern marketing, acting as command centers for the management,…

Omnichannel integration and unified data: frameworks, trends, and tools for a 360º view. The recent push for omnichannel integration and unified data Four intense days redefined the boundaries of marketing and growth in Brazil: the Black Friday 2025 activations showed,…

First-party data on Brazilian marketing: how brands are accelerating personalization and ROI in 2025 The end of cookies and the race for personal data. On the eve of a historic shift in digital advertising, Brazilian marketing is experiencing a period…

SEO for conversational and multimodal search: how to adapt strategies for voice, image, and AI. The era of multimodal search and AI assistants. In digital marketing, the last few days have confirmed: the season for multimodal search is open. SEO…

Voice Commerce: How smart speakers and voice bots are redefining conversions in Brazil. From command to conversion: the new landscape of Voice Commerce. Imagine ordering a pizza or restocking your coffee simply by talking to a smart speaker in the…

NFTs & Web3 for Loyalty: How Brands Are Revolutionizing Loyalty and Communities in 2025 Brands are betting on NFTs and Web3 to reinvent customer loyalty. In recent days, it has become evident that the marketing market has entered a new…

Lead Scoring with Machine Learning: Models, Metrics, and the Mistakes You Need to Avoid in 2025 The new paradigm of AI-driven Lead Scoring Four days. That was enough time for a new wave of innovations, case studies, and debates to…

Social Listening with AI: How brands are capturing real insights for viral campaigns. The Power of Social Listening with AI in 2025: Driving Decisions and Campaigns Imagine detecting, in seconds, the trend that will be headline news tomorrow. In recent…

The impact of generative AI on digital marketing: how brands are reinventing content and media. The beginning of a new era: productivity, creativity, and precision. In just four days, the debate about the impact of generative AI on digital marketing…