Category Market Shift

Overview: In the past four days, Google announced updated AI-driven marketing tools integrated within its Ads platform, enhancing targeting without compromising user privacy. Meta unveiled new features for Shops and Commerce related to AI personalization and expanded data controls. The…

Overview: Over the past four days, Meta announced new AI-powered ad tools and enhancements to its ad targeting capabilities, positioning itself to better serve advertisers amid rising competition from TikTok, which rolled out TikTok Pulse, an advertising solution tapping premium…

Overview: Over the past four days, TikTok introduced stringent AI content moderation policies responding to regulatory scrutiny, Google launched enhanced Marketing Platform tools focusing on AI-driven analytics, and Meta rolled out Cross-Channel Insights to unify reporting across Facebook, Instagram, and…

Overview: Over the past four days, Meta unveiled new AI-powered marketing tools designed to enhance ad targeting and creative automation on Facebook and Instagram, coinciding with Apple’s latest update to App Tracking Transparency (ATT) that further restricts user data access…

Overview: In the last four days, LinkedIn introduced advanced audience targeting tools ahead of its Q2 earnings call, while TikTok expanded its live shopping capabilities in the US and Europe. Meanwhile, the EU’s Digital Markets Act enforcement started affecting major…