Category Market Shift

AI and Black Friday are reshaping marketing and growth strategies in Brazil in November. November 2025: From the extended Black Friday to the era of hyper-personalization Every November, Brazil relives the stage for its biggest battle for attention and conversion:…

The turning point: Generative AI as the new epicenter of marketing and growth. In recent days, the marketing and martech ecosystem has entered a new phase catalyzed by the advancement of generative artificial intelligence and its massive integration into platforms…

Generative AI and Automation are redefining marketing. Over the past 96 hours, the marketing, growth, and martech market has accelerated its plunge towards hyper-personalization and automation, with the advancement of Generative Artificial Intelligence as the main driver of transformation [2][3][6][9].…

The rise of Artificial Intelligence as a strategic core. Over the past four days, the market has intensely discussed the transition of Artificial Intelligence from a one-off tool to the central core of martech strategies. Solutions that go beyond automation,…

From performance marketing to social marketplace: a structural shift. Over the past four days, the marketing and martech sector has experienced an acceleration in the convergence between social commerce , artificial intelligence , and short-video strategies. This isn't just about…

The new landscape of Marketing Ops Automation In recent days, the marketing market has witnessed the strengthening of a clear trend: the consolidation of Marketing Ops Automation as a central pillar for operational efficiency. Corporate platforms have gained new artificial…

The emergence of autonomous AI redefines the essence of marketing The opening of the MarTech Conference in November brought Scott Brinker, a global reference, to discuss the central role of agentic AI in modern marketing operations. Unlike classic automation, the…

The last four days have been marked by intense debates and strategic movements in the world of marketing, growth, and martech. Of particular note is the publication of the Kantar report, which lists topics such as security and transparency in…

Overview: Recent developments in the marketing technology and growth landscape include Meta’s launch of AI-powered advertising capabilities, Google’s enactment of stricter privacy rules affecting third-party data use, Adobe’s acquisition of a marketing analytics startup to bolster data-driven insights, and Facebook’s…

Overview: Over the past four days, Google rolled out significant AI-driven features across its Ads platform, enhancing performance prediction and creative optimization. Meanwhile, Meta introduced new ad formats integrating augmented reality (AR) and expanded ecommerce capabilities. Regulatory updates from the…