Category Market Shift

IA generativa e live marketing redefinem estratégia de final de ano Análise Profunda e Contextualização O mercado de marketing brasileiro vive um momento de inflexão decisivo. Não se trata apenas de adoção incremental de ferramentas, mas de uma transformação estrutural…

Brasil Líder em IA Generativa: Transforma Marketing e Growth para 2026 Análise Profunda e Contextualização Imagine um mercado onde a inteligência artificial não é mais uma ferramenta opcional, mas o coração pulsante das estratégias digitais. Nos últimos dias, dados reveladores…

IA generativa e crise de eficiência: o novo divisor de águas do marketing Análise Profunda e Contextualização Nos últimos dias, três movimentos se entrelaçaram e deixaram claro que o marketing entrou em um novo ciclo: a consolidação da IA generativa…

IA, crise de eficiência e o novo playbook de marketing para 2026 Análise Profunda e Contextualização Nos últimos dias, o mercado de marketing e growth no Brasil consolidou um paradoxo que deve pautar 2026: de um lado, o e-commerce segue…

Digital marketing: from the efficiency crisis to growth with data and AI. In-depth Analysis and Contextualization Brazilian digital marketing entered 2025 at a turning point: the model based on mass acquisition via paid advertising has reached its efficiency limit. With…

AI and Data Dominate: How Digital Marketing Reinvents Itself in 2025 The Structural Shift in the Brazilian Digital Market Brazilian digital marketing is not just undergoing incremental evolution in 2025—it is undergoing a structural transformation that will redefine strategies by…

Black Friday 2025: When AI, data, and trust redefine digital retail. The Structural Turn: Digital at the Gravitational Center of Consumption Black Friday 2025 was not just a sales date. It was the inflection point where Brazilian consumer behavior consolidated…

Marketing 2025: Data, AI, and personalization define who sells and who just shows up. In-depth Analysis and Contextualization The Brazilian digital marketing landscape in 2025 is undergoing a structural transformation. After years of growth based on paid advertising and mass…

Artificial intelligence, communities, and data are redefining Brazilian digital marketing. Explosive November: events, campaigns and disruptions Over the past four days, the Brazilian marketing ecosystem has witnessed structural changes that go beyond the seasonal cycle of campaigns and promotional dates.…

AI, retail media, and loyalty: the new pillars of Brazilian digital marketing in 2025. The end of the era of easy media and the strategic leap. In just a few days, the Brazilian marketing ecosystem found itself at a radical…