Category Growth & Performance

Retention and LTV: The New Engine of Sustainable Growth In 2025, the focus of high-performing companies is no longer just on attracting new customers, but on maximizing the value of those already in their customer base. Lifetime Value (LTV) and…

Overview: Marketing attribution is the process of identifying and assigning credit to the various marketing touchpoints that contribute to customer conversions. Understanding ”marketing attribution” is essential for marketers aiming to optimize their media mix, reduce customer acquisition costs, and improve…

Overview: Drip campaigns are automated sequences of marketing messages sent to prospects or customers over time to nurture relationships and drive engagement. With the rise of automation technologies, ”drip campaigns” have become essential tools in growth strategies, particularly for fostering…

Overview: Attribution modeling is an analytical framework that helps marketers understand how different marketing channels contribute to conversions and overall growth. It allocates credit across touchpoints to optimize marketing spend and measure performance accurately. Introduction to Attribution Modeling Attribution modeling…