Category Growth & Performance

Gamification as an engine of engagement: how immersive campaigns will drive growth in 2025. The changing landscape: interactivity and competition for attention. In a market saturated with content and advertising, the central challenge for brands lies in creating experiences that…

SEO for Apps (ASO and Mobile Web): the trends shaping digital marketing in 2025 The app industry and the impact of algorithms: a race for visibility. The app universe is experiencing a new wave of competitiveness, driven by changes to…

DTC brands in the marketplace: record growth, viral trends, and strategies that are redefining Brazil. Record sales and unexpected movements. In the wake of 11.11, Brazilian DTC brands recorded record sales on major marketplaces, even surpassing the performance of the…

What is the Zero-click Search Paradigm? The Zero-click Search Paradigm represents the transformation of user behavior in relation to Google, TikTok, AI browsers, and integrated search platforms. From July 2024 to November 2025, approximately 60% of global Google searches will…

Video Marketing Establishes Itself: Central to Growth Strategies In 2025, video and audiovisual content for SEO will take on unprecedented prominence in growth and performance campaigns, driven by algorithms that prioritize visual formats, changes in consumer behavior, and technological evolution[1][2][3].…

Micro-moments: the fragmentation of the journey and the power of intention. The concept of micro-moments is at the heart of recent discussions about digital marketing, growth, and martech. They represent instants in which consumers, guided by intentions of discovery, research,…

Digital Transformation and the New DNA of DTC Brands Over the past 96 hours, the global marketing, growth, and martech landscape has been marked by the launch of generative AI features for personalization on e-commerce platforms, announcements from major brands…

AI and Data Redefine B2B Growth Funnels In recent weeks, the most relevant discussions in marketing and martech have revolved around the massive integration of AI into B2B growth funnels. According to recent analyses, AI is increasing lead quality by…

TikTok and Amazon: An Ecosystem of Accelerated Growth In recent days, the marketing and growth market has been shaken by data and case studies demonstrating the strength of alternative platforms to Google . TikTok has established itself as a traffic…

Brandgrowth: the new frontier between brand and performance. In recent days, the digital marketing market has experienced a strategic shift driven by the pursuit of total integration between branding and performance. The Brandgrowth approach, which balances brand building and immediate…