Category Data, Analytics & Insights

Inovação com dados: como usar analytics para criar produtos e experiências Do dado bruto à oportunidade concreta Quase toda empresa diz ser data-driven. Poucas, porém, conseguem transformar analytics em inovação com dados de verdade: novos produtos, serviços, experiências e receitas.…

Data-driven culture: how to take marketing and product to the next level From intuition to experiment: the turning point of a data-driven culture. Behind the squads that grow above average lies a silent pattern: a data-driven culture where marketing and…

Data-driven attribution: why last-click no longer explains your conversions. The last-click illusion that distorts billions in marketing investment. For years, the last-click model served as a compass for marketing teams. Its logic was disarming: attribute 100% of the conversion credit…

SEO for conversational and multimodal search: a complete guide to 2025 The transformation of SEO beyond Google: when search breathes and sees The SEO we know is dead. Or rather, it has evolved into something much bigger. By 2025, optimizing…

Zero-click search and content optimization: the new reality of SEO. The Phenomenon that Redefined Digital Marketing User behavior has irreversibly transformed the digital landscape. According to data from SparkToro, more than 58% of searches in the US and Europe do…

The emergence of advanced models: the end of isolated last-click. In recent days, the digital marketing sector has been marked by debates and announcements that reinforce the rapid transformation of performance metrics. The last-click model, for decades a pillar of…

Why Has Influencer ROI Become the New Marketing Dilemma? With tighter budgets and influencer marketing now established as a strategic discipline, measuring influencer ROI is no longer optional. The growth of the creator economy has increasingly shifted brand investments towards…