Category Brand & Positioning

The Changing Landscape of Thought Leadership Marketing With the increasing saturation of conventional content, Thought Leadership Marketing is gaining relevance as a key strategy for authority, differentiation, and perceived value [2][5]. Companies and leaders seek not only to inform, but…

The Current Landscape of Rebranding: A New Era for Brands Rebranding is experiencing a surge in popularity in 2025, driven by cultural and digital changes, and the new consumer profile. According to experts, repositioning brands is now a recurring strategy,…

Short-Form Video: The Epicenter of Brand Building in 2025 The short video format has established itself as the most strategic tool for brands seeking relevance and results on social media in 2025. Platforms like TikTok, Instagram Reels, and YouTube Shorts…