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Pulse
Pulse
Overview: Artificial intelligence (AI) is a pivotal force reshaping marketing technology (martech) by enabling advanced data processing, automation, and personalized customer engagement at scale. As AI continues to evolve, marketers and organizations must understand its mechanisms, applications, and implications to…
Overview: Attribution modeling is an analytical framework that helps marketers understand how different marketing channels contribute to conversions and overall growth. It allocates credit across touchpoints to optimize marketing spend and measure performance accurately. Introduction to Attribution Modeling Attribution modeling…
Overview: Grokpedia, unveiled by Elon Musk on October 28, 2025, positions itself as an innovative knowledge platform designed to revolutionize how information is created, curated, and accessed globally. Integrating advanced AI capabilities, Grokpedia promises enhanced collaboration, real-time updating, and scalable…
Overview: Over the past four days, Meta announced new AI-powered ad tools and enhancements to its ad targeting capabilities, positioning itself to better serve advertisers amid rising competition from TikTok, which rolled out TikTok Pulse, an advertising solution tapping premium…
Overview: Over the past four days, TikTok introduced stringent AI content moderation policies responding to regulatory scrutiny, Google launched enhanced Marketing Platform tools focusing on AI-driven analytics, and Meta rolled out Cross-Channel Insights to unify reporting across Facebook, Instagram, and…
Overview: Over the past four days, Meta unveiled new AI-powered marketing tools designed to enhance ad targeting and creative automation on Facebook and Instagram, coinciding with Apple’s latest update to App Tracking Transparency (ATT) that further restricts user data access…
Overview: In the last four days, LinkedIn introduced advanced audience targeting tools ahead of its Q2 earnings call, while TikTok expanded its live shopping capabilities in the US and Europe. Meanwhile, the EU’s Digital Markets Act enforcement started affecting major…
