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The rise of Artificial Intelligence as a strategic core. Over the past four days, the market has intensely discussed the transition of Artificial Intelligence from a one-off tool to the central core of martech strategies. Solutions that go beyond automation,…
Accelerating Conversational and Multimodal Research: The New Marketing Landscape In recent days, the marketing sector has witnessed an intensification of the debate and investments in Conversational and Multimodal Search , driven by announcements from major AI vendors, global events, and…
The New Google Standard: Expertise, Authority, and Trust as the central criteria. Over the past four days, marketing case studies exploring Authoritative Content and EAT have dominated discussions in the sector. The focus of brands and agencies is on delivering…
Brandgrowth: the new frontier between brand and performance. In recent days, the digital marketing market has experienced a strategic shift driven by the pursuit of total integration between branding and performance. The Brandgrowth approach, which balances brand building and immediate…
The radical transformation: AI, search, and the new SEO. The massive arrival of generative AI in search engines in 2025 accelerates the structural change in SEO and makes an adaptation in strategies, stacks, and content mindset essential. Today, systems like…
The Changing Landscape of Thought Leadership Marketing With the increasing saturation of conventional content, Thought Leadership Marketing is gaining relevance as a key strategy for authority, differentiation, and perceived value [2][5]. Companies and leaders seek not only to inform, but…
The battle for relevance: Generative AI and the new SEO In recent days, the global digital marketing market has experienced heated debates about the accelerated impact of generative AI on search engines. With Google launching expanded features of SGE (Search…
The New Profile of the Leader: Data, Innovation, and Purpose Marketing Leadership 2026 is defined by leaders who master data, navigate transforming digital contexts, and have a clear purpose guiding their decision-making. The advancement of generative artificial intelligence and the…
The Current Landscape of Rebranding: A New Era for Brands Rebranding is experiencing a surge in popularity in 2025, driven by cultural and digital changes, and the new consumer profile. According to experts, repositioning brands is now a recurring strategy,…
Why are Hybrid Events Dominating the Future of Marketing Strategies? In 2025, Hybrid Events are not just a stopgap solution, but are establishing themselves as the new standard for integrating campaigns, experiences, and relationships. Powered by artificial intelligence, data platforms…
Martech for Non-Profits: The Technological Revolution in the Third Sector In recent days, the Martech ecosystem has been shaken by announcements of new automation and AI tools aimed at the third sector, highlighting an acceleration in the adoption of digital…
Retention and LTV: The New Engine of Sustainable Growth In 2025, the focus of high-performing companies is no longer just on attracting new customers, but on maximizing the value of those already in their customer base. Lifetime Value (LTV) and…
From performance marketing to social marketplace: a structural shift. Over the past four days, the marketing and martech sector has experienced an acceleration in the convergence between social commerce , artificial intelligence , and short-video strategies. This isn't just about…
Adapting the Growth Stack SMB in times of pressure and high demand for efficiency. In recent days, discussions about SME performance have revealed an accelerated search for affordable martech and automation solutions, given the scenario of rising costs and competitive…
Short-Form Video: The Epicenter of Brand Building in 2025 The short video format has established itself as the most strategic tool for brands seeking relevance and results on social media in 2025. Platforms like TikTok, Instagram Reels, and YouTube Shorts…
The unstoppable advance of Social Commerce in 2025 Social Commerce is set to consolidate itself as the main frontier of digital retail by 2025. Unlike traditional e-commerce, sales occur within the social platforms themselves, such as Instagram, TikTok, Facebook, and…
What are UX Micro-Moments and their impact on the journey? Micro-moments are instants in which the user, driven by an immediate and specific intention, turns to their smartphone to resolve doubts, buy, compare, or seek inspiration. Google popularized the term…
In the global digital marketing landscape, AI Ethics in Marketing emerges as a strategic agenda inseparable from innovation. With the growth of generative AI and hyper-personalization, companies face concrete challenges: the balance between efficiency and respect for privacy, transparency and…
The New Landscape of Brand Storytelling with AI In the universe of Brand Storytelling with AI, 2025 marks the beginning of a hyper-personalized and interactive era for brands. AI solutions already dominate the creative environment, being applied from video scriptwriting…
Why Has Influencer ROI Become the New Marketing Dilemma? With tighter budgets and influencer marketing now established as a strategic discipline, measuring influencer ROI is no longer optional. The growth of the creator economy has increasingly shifted brand investments towards…
