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The New Scenario: Why Crawl Budget Optimization is a priority in 2025? The exponential increase in online content, coupled with the consolidation of giant platforms and e-commerce sites with millions of URLs, has made Crawl Budget Optimization one of the…
Why Content Pruning Became Central to Major Portals in 2025 The pursuit of maximum SEO efficiency has led portals with thousands of URLs to consolidate content pruning as part of their core organic traffic strategy. With more refined algorithms, such…
Google SGE and generative search: a new paradigm for Brazilian SEO. In recent days, the marketing and martech market has been impacted by discussions and updates involving the advancement of Google SGE and generative search , a movement that is…
Viral campaigns and market trends In recent days, the e-commerce marketing landscape has been marked by major developments, such as viral personalization and automation campaigns, especially driven by artificial intelligence tools capable of adjusting prices, recommending products, and automatically targeting…
The new prominence of podcasts in brand strategies. In recent days, the digital marketing market has intensified discussions about how niche podcasts are being adopted to build authority, educate highly segmented audiences, and multiply indirect sales channels, especially in B2B…
The Leading Role of Sustainable and Socially Responsible Marketing in 2025 Sustainability has become a strategic priority for brands seeking relevance and engagement in the 2025 market. Consumers demand that companies adopt ESG practices, promote transparency, and ensure positive impacts,…
Generative AI and Automation are redefining marketing. Over the past 96 hours, the marketing, growth, and martech market has accelerated its plunge towards hyper-personalization and automation, with the advancement of Generative Artificial Intelligence as the main driver of transformation [2][3][6][9].…
The emergence of advanced models: the end of isolated last-click. In recent days, the digital marketing sector has been marked by debates and announcements that reinforce the rapid transformation of performance metrics. The last-click model, for decades a pillar of…
New Era: Omnichannel Marketing with Unified Data Gains Strength in 2025 Over the past four days, the debate in the marketing, growth, and martech universe has been dominated by case studies and trends anchored in first-party data integration , automation,…
Video Marketing Establishes Itself: Central to Growth Strategies In 2025, video and audiovisual content for SEO will take on unprecedented prominence in growth and performance campaigns, driven by algorithms that prioritize visual formats, changes in consumer behavior, and technological evolution[1][2][3].…
Micro-moments: the fragmentation of the journey and the power of intention. The concept of micro-moments is at the heart of recent discussions about digital marketing, growth, and martech. They represent instants in which consumers, guided by intentions of discovery, research,…
The market is accelerating towards Privacy-First Marketing: the practical impact of the LGPD (Brazilian General Data Protection Law). In recent days, the Brazilian digital marketing ecosystem has experienced an intensification of debates and adoption of Privacy-First Marketing & LGPD Compliance…
Why has podcast marketing returned to the radar of brands in 2025? The saturation of content in traditional channels and consumers’ search for authentic connections have positioned Podcast Marketing as a key element in branding and engagement strategies[1][3]. Companies are…
The new Martech landscape for SMEs and Startups The Brazilian digital marketing market is experiencing unprecedented acceleration between 2024 and 2025, driven by increasingly lean martech stacks and accessible AI. Small and medium-sized enterprises are migrating from fragmented operations, full…
Automation and Scalability with AI in Paid Media: The New Standard for High-Performance Marketing In recent days, the digital marketing market has been marked by robust announcements from platforms that incorporate advanced automation and machine learning in paid media. Tools…
Digital Transformation and the New DNA of DTC Brands Over the past 96 hours, the global marketing, growth, and martech landscape has been marked by the launch of generative AI features for personalization on e-commerce platforms, announcements from major brands…
The Rebirth of Podcast Marketing as a Strategic Channel The marketing market has witnessed in recent days a wave of decisive movements consolidating podcasting as a pillar of authority, especially in the face of the growing saturation of social media.…
What is Content Experience and how does it challenge traditional marketing? Content Experience represents an evolution from simple content marketing. Instead of treating each piece of content in isolation, this approach considers the entire ecosystem of interaction, access, and perception…
AI and Data Redefine B2B Growth Funnels In recent weeks, the most relevant discussions in marketing and martech have revolved around the massive integration of AI into B2B growth funnels. According to recent analyses, AI is increasing lead quality by…
TikTok and Amazon: An Ecosystem of Accelerated Growth In recent days, the marketing and growth market has been shaken by data and case studies demonstrating the strength of alternative platforms to Google . TikTok has established itself as a traffic…
