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Pulse
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The impact of generative AI on digital marketing: how brands are reinventing content and media. The beginning of a new era: productivity, creativity, and precision. In just four days, the debate about the impact of generative AI on digital marketing…
Grokpedia platform: the future of knowledge: how AI and curation are changing SEO and education. A new phase of the internet centered on artificial intelligence. Imagine a platform where knowledge is not only generated by artificial intelligence, but also undergoes…
Attribution modeling in marketing: how to capture value in 2025 in the AI and privacy landscape. The revolution of advanced models: new challenges, new opportunities. Imagine a world where every digital interaction — from the initial click to post-sale —…
AI Agents in Martech: Real-world Cases, Tools, and Trends Redefining 2025 The reinvention of marketing: the rise of AI agents. In the last quarter of 2025, the Martech sector is experiencing a new cycle of acceleration: AI agents, once a…
Dynamic Personas with Real-Time Data: The Future of Personalization Can’t Wait Narratives that update with every click: the new level of marketing intelligence. Imagine a brand capable of capturing nuances in consumer behavior at every moment—and acting upon them even…
AI, retail media, and loyalty: the new pillars of Brazilian digital marketing in 2025. The end of the era of easy media and the strategic leap. In just a few days, the Brazilian marketing ecosystem found itself at a radical…
Gamification as an engine of engagement: how immersive campaigns will drive growth in 2025. The changing landscape: interactivity and competition for attention. In a market saturated with content and advertising, the central challenge for brands lies in creating experiences that…
AI Email Marketing and Hyper-personalization: The New Frontiers of Engagement and Growth in 2025 AI, hyper-personalization, and the reality check in marketing. In a market accelerated by data and artificial intelligence, the last few days have revealed a landscape where…
SEO for Apps (ASO and Mobile Web): the trends shaping digital marketing in 2025 The app industry and the impact of algorithms: a race for visibility. The app universe is experiencing a new wave of competitiveness, driven by changes to…
DTC brands in the marketplace: record growth, viral trends, and strategies that are redefining Brazil. Record sales and unexpected movements. In the wake of 11.11, Brazilian DTC brands recorded record sales on major marketplaces, even surpassing the performance of the…
AI and Black Friday are reshaping marketing and growth strategies in Brazil in November. November 2025: From the extended Black Friday to the era of hyper-personalization Every November, Brazil relives the stage for its biggest battle for attention and conversion:…
ABM Automation: An Essential Strategy for Modern B2B By 2025, ABM (Account-Based Marketing) automation will solidify as a central pillar for B2B companies seeking to scale high-value relationships. With increasingly complex buyer journeys and long sales cycles, the ability to…
API Economy: the new driving force of national marketing and martech. The Brazilian SaaS market is undergoing a profound transformation via API-first. Companies have migrated from point integrations to APIs as a strategic product, driving partnerships and competitive advantages. The…
What is the Zero-click Search Paradigm? The Zero-click Search Paradigm represents the transformation of user behavior in relation to Google, TikTok, AI browsers, and integrated search platforms. From July 2024 to November 2025, approximately 60% of global Google searches will…
The turning point: Generative AI as the new epicenter of marketing and growth. In recent days, the marketing and martech ecosystem has entered a new phase catalyzed by the advancement of generative artificial intelligence and its massive integration into platforms…
Deepfakes vs. Branding: The impact of synthetic content on brand value. Advances in artificial intelligence have elevated the realism of deepfakes to a new level. Hyper-realistic videos, voices, and images powered by AI are being used not only in financial…
Live Commerce: The New Standard for Sales Engagement Live Commerce has established itself as one of the main real-time sales strategies, especially on social platforms like Instagram, TikTok, YouTube, and Shopee. Inspired by the success of Asian markets, the format…
The impact of Visual Search Optimization on Brazilian e-commerce. The rise of Visual Search Optimization is reshaping the e-commerce landscape in Brazil in 2025. With image searches expected to account for 30% of the sector’s global revenue this year, national…
The impact of restrictions: a turning point in data marketing. The increasing ban on third-party cookies has brought about accelerated changes in recent days, with brands, agencies, and strategic platforms rapidly adjusting their approaches to collecting, activating, and monetizing their…
Transformation Scenario: The Power of Martech + Customer Success Integration In recent days, the marketing and growth market has been impacted by announcements and case studies focused on the integration between Martech and Customer Success . The advancement of integrated…
