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Local SEO for hybrid businesses: Dominating online and offline by 2025 The paradox of the hybrid company: two worlds that need to be one. Businesses operating simultaneously in the physical and digital realms face an invisible but critical challenge: the…
Social commerce in Brazil grows 144%: how to sell directly on social media. The silent revolution that is transforming digital retail. Social commerce has gone from being a futuristic trend to becoming the epicenter of Brazilian digital retail. By 2025,…
Influencer ROI in campaigns in Brazil: metrics that matter The Brazilian influencer marketing landscape in 2025 The influencer marketing market in Brazil is undergoing a transformation. With an average ROI of $5.20 for every $1 invested, Brazilian brands are realizing…
Black Friday 2025: When AI, data, and trust redefine digital retail. The Structural Turn: Digital at the Gravitational Center of Consumption Black Friday 2025 was not just a sales date. It was the inflection point where Brazilian consumer behavior consolidated…
Zero-click search and content optimization: the new reality of SEO. The Phenomenon that Redefined Digital Marketing User behavior has irreversibly transformed the digital landscape. According to data from SparkToro, more than 58% of searches in the US and Europe do…
Retention and LTV in digital brands: frameworks, AI, and metrics that predict churn. The pressing issue: why retention has become a strategic priority In recent years, the competitive dynamics of digital retail and SaaS have led to a radical shift…
Marketing 2025: Data, AI, and personalization define who sells and who just shows up. In-depth Analysis and Contextualization The Brazilian digital marketing landscape in 2025 is undergoing a structural transformation. After years of growth based on paid advertising and mass…
Data centers in orbit: the new frontier of infrastructure for AI and marketing. What are data centers in orbit? Orbital data centers represent a revolution in digital infrastructure: they are data processing centers installed on satellites, capable of storing, processing,…
CDP in modern marketing: how to choose the ideal solution for personalization and orchestration. The central role of CDP in modern marketing. Customer Data Platforms (CDPs) have become strategic pillars in modern marketing, acting as command centers for the management,…
Performance strategy and branding together: how brands lead using Brandformance and hybrid metrics. Brandformance on the rise: the ultimate fusion of awareness and conversion. In recent weeks, the marketing sector has witnessed a decisive shift: major brands are leaving behind…
Omnichannel integration and unified data: frameworks, trends, and tools for a 360º view. The recent push for omnichannel integration and unified data Four intense days redefined the boundaries of marketing and growth in Brazil: the Black Friday 2025 activations showed,…
First-party data on Brazilian marketing: how brands are accelerating personalization and ROI in 2025 The end of cookies and the race for personal data. On the eve of a historic shift in digital advertising, Brazilian marketing is experiencing a period…
SEO for conversational and multimodal search: how to adapt strategies for voice, image, and AI. The era of multimodal search and AI assistants. In digital marketing, the last few days have confirmed: the season for multimodal search is open. SEO…
Micro-moments in the customer journey: how to capture attention and convert in seconds. Micro-moments: new opportunities for brands in digital marketing Imagine the moment when a consumer, in the midst of a fast-paced routine, decides to quickly research a product,…
Artificial intelligence, communities, and data are redefining Brazilian digital marketing. Explosive November: events, campaigns and disruptions Over the past four days, the Brazilian marketing ecosystem has witnessed structural changes that go beyond the seasonal cycle of campaigns and promotional dates.…
Voice Commerce: How smart speakers and voice bots are redefining conversions in Brazil. From command to conversion: the new landscape of Voice Commerce. Imagine ordering a pizza or restocking your coffee simply by talking to a smart speaker in the…
NFTs & Web3 for Loyalty: How Brands Are Revolutionizing Loyalty and Communities in 2025 Brands are betting on NFTs and Web3 to reinvent customer loyalty. In recent days, it has become evident that the marketing market has entered a new…
Nike loses Total 90 trademark: the case that became a warning for global branding and innovation. When legal negligence meets the power of a brand. In the competitive world of sports brands, management errors rarely go unnoticed. But the recent…
Lead Scoring with Machine Learning: Models, Metrics, and the Mistakes You Need to Avoid in 2025 The new paradigm of AI-driven Lead Scoring Four days. That was enough time for a new wave of innovations, case studies, and debates to…
Social Listening with AI: How brands are capturing real insights for viral campaigns. The Power of Social Listening with AI in 2025: Driving Decisions and Campaigns Imagine detecting, in seconds, the trend that will be headline news tomorrow. In recent…
